Privacy Policy: The short version

We take your privacy very seriously. We will only use any personally identifiable details you make available to us to facilitate your treatment and to provide you from time to time with relevant information about our services. We keep information about you securely and confidentially and in keeping with best data protection practices. When we do send you information you can opt out at any time from receiving any more – simply let us know. In case you are wondering, we will only share any relevant information relating to your treatment with professionals outside the practice with your permission and we will NEVER give, lend, rent or sell your details to anyone else for any other purpose.

Privacy Policy: The long version

This privacy policy sets out how we at Waterside Dental Health use and protect any personal information that you entrust to us.

We are committed to ensuring that your privacy is protected. If we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check it from time to time to ensure that you are happy with any changes. This policy is effective from 1 November 2012.

What we collect

We may collect information such as:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service and, in particular, for the following reasons:

  • Internal record keeping
  • To improve our services
  • To send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • Occasional market research purposes.
  • We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways: whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may let us know your change your mind at any time by emailing

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us at the above address.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Links to other websites

Our website may contain links to other websites of interest. However, you should note that once you have used these links to leave our site we do not have any control over those other sites. We cannot therefore be responsible for the protection and privacy of any information you provide while visiting such sites. You should exercise caution and read at the privacy statement applicable to the website in question.